Alcohol Ethoxylate (AE)
Non-ionic surfactant. Removes greasy stains from your garments
Alkyl (or Alcohol) Ethoxy Sulphate (AES) and Alkyl Sulphate (AS)
Anionic surfactant. Two of the most widely used tools for removing stains.
Amphoteric surfactant. Used along with other surfactants to remove stains. Can be anionic, cationic or non-ionic.
Carboxymethyl Cellulose (CMC)
A polymer that comes from natural cellulose. Helps stop stains from returning to the garment they’ve been removed from.
The acid found in lemons and citrus fruits, it’s mild and helps to remove bad smells from clothes. Known as a chelating agent.
Another chelating agent that removes malodors from garments.
Diethyl Ester Dimethyl Ammonium Chloride (DEEDMAC)
An ammonium compound used in fabric conditioner to keep fabrics smooth.
A clear, colorless alcohol used as a solvent in detergents.
Ethylene Diamine Disuccinate (SS-EDDS)
Developed by P&G as a builder and chelating agent.
One of the simplest and most common bleaching agents.
Linear Alkylbenzene Sulfonate (LAS)
The most widely used anionic surfactant in the world. Removes stains from your garments.
Mono Ethanol Amine (MEA), 2-aminoethanol or Ethanolamine
An organic amine and primary alcohol used as a solvent and a weak base (maintains the pH balance in your laundry).
Sodium percabonate is a bleaching agent used in detergents.
Polyethylene Glycols (PEG), Polyethylene Oxide (PEO) or Polyoxyethylene (POE)
A polyether compound used for many things, including as a lubricant and surfactant.
An organic compound used as a solvent and enzyme.
The salt of carbonic acid is used as a builder in detergents.
Used as a builder in detergents.
A chlorine based bleaching agent.
Sodium Triphosphate (STPP)
Historically used in detergents as a builder.
Tetra Acetyl Ethylene Diamine (TAED)
A bleaching activator and oxidizing agent used in detergents and bleaches.
Titanium and Titanium Dioxide
The most commonly used white pigment.
Zinc Phthalocyanine Sulphonate (ZPS)
Used as a photobleaching agent where line drying is common.